WhatsApp leads in 24 hours
for a Dubai clinic
A medical and dental center in Dubai (name withheld) was spending on click-to-WhatsApp ads for Jaw treatment, Botox & filler and Hollywood Smile, and getting no conversations. We rebuilt the campaign around how Meta delivers ads today.
Cost per 1,000 views
(65–74 AED → 19–30 AED)
More people reached
for the same budget
To the first WhatsApp
conversations
More taps on the
WhatsApp button per day
Three services, each in its own ad set, with professionally shot doctor videos. On paper the targeting looked precise: tight location circles around the clinic, an Arabic-language filter, fixed age ranges and Instagram-only placements.
The results told a different story, and the clinic was following up every few hours.
Before we stepped in
65–74 AED per 1,000 views, several times higher than typical for Dubai.
Meta's Andromeda delivery system finds people mainly through the creative itself. Every narrow filter in the setup shrank the pool Meta could search, pushed costs up and left almost nothing to learn from.
The pre-filled message had been removed, so people who tapped landed in an empty chat. Most didn't know what to type and left. That is why 9 taps became 0 conversations.
The clinic is close to the Dubai–Sharjah border and wanted Dubai patients only. Simply widening the radius would have spilled ads into Sharjah and Ajman.
| Before | After | |
|---|---|---|
| Cost per 1,000 views | 65–74 AED | 19–30 AED |
| WhatsApp chats | 0 | First chats within 24 hours |
| Taps on WhatsApp per day | ~2–3 | 11+ by midday |
| Callback requests | 0 | A patient shared her number on Facebook |
Early results. The campaign is still in Meta's learning phase, and we will update this page as more data comes in.
With Andromeda, the creative does the targeting. Over-filtering raises costs.
Pre-filled messages or FAQ buttons turn taps into real chats.
Use exclusion zones, not tiny circles, to stay inside one city.
Big changes need 2–3 days before the numbers settle.
Tell us about your campaign and we will review your Meta ads setup for free.
© 2026 NextMark, All rights reserved
